Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

Whether in such well-accepted approaches as ethnographic research, or in still-questioned forms such as narratives, life histories, diaries, and performance art, qualitative research has achieved a ...

Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

This course is available on the MSc Human Geography and Urban Studies (Research), MSc in Culture and Society, MSc in Gender (Research), MSc in Gender, Media and Culture, MSc in Media and ...

This course is available on the MPhil/PhD in Economic Geography, MPhil/PhD in Environmental Policy and Development, MPhil/PhD in Human Geography and Urban Studies and MPhil/PhD in Regional and Urban ...

Advances in technology have been the central driving force in creating the information age in which we now live. The ability of devices and systems to capture, file, store, sort and retrieve ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

SWEDEN – Data collection for market research firm Norstat has acquired Swedish data collection business PFM Research for an undisclosed amount. The acquisition will strengthen Norstat’s presence in ...